TERZO's Globalization Launch Pad — New Strategic Action in the Middle East

As a leading international brand of high-performance lubricants, TERZO focuses on meeting the diverse needs of consumers worldwide, establishing a global presence with high-quality products and exceptional service. In its global expansion, the Middle East has been identified as an important starting point for international growth.

The Middle East is renowned for its abundant oil resources and mature automotive culture, holding a significant position in the automotive aftermarket. With advanced technology and superior performance, TERZO easily meets the stringent demands for engine protection in the high-temperature environment of the Middle East, offering customized lubrication solutions for both passenger and commercial vehicles to ensure outstanding performance under extreme conditions.

To deepen its presence in this market, TERZO collaborates with local partners to build a mature distribution network and rapidly increase market share through localized marketing strategies and professional technical support. At the same time, the brand earns high trust from consumers with its solid quality and premium service.

The Middle Eastern market lays a solid foundation for TERZO's globalization and marks a key step towards internationalization. Looking ahead, TERZO will continue to expand its international footprint, meet global consumer demands, and write new chapters for the brand.