{"id":5227,"date":"2025-06-24T06:39:27","date_gmt":"2025-06-24T06:39:27","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=5227"},"modified":"2026-07-13T11:41:14","modified_gmt":"2026-07-13T03:41:14","slug":"auto-parts-crisis-survival-lessons","status":"publish","type":"post","link":"https:\/\/terzooil.com\/vn\/insights\/auto-parts-crisis-survival-lessons\/","title":{"rendered":"Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4 \u2014 B\u00e0i h\u1ecdc sinh t\u1ed3n"},"content":{"rendered":"
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\u200bS\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3: Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Vi\u1ec7c n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n theo Ch\u01b0\u01a1ng 11 g\u1ea7n \u0111\u00e2y c\u1ee7a \u200bMagneti Marelli<\/strong>, nh\u00e0 cung c\u1ea5p ph\u1ee5 t\u00f9ng \u00f4 t\u00f4 l\u1edbn th\u1ee9 7 th\u1ebf gi\u1edbi, \u0111\u00e3 g\u00e2y ch\u1ea5n \u0111\u1ed9ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4. C\u00f4ng ty c\u00f3 l\u1ecbch s\u1eed h\u01a1n m\u1ed9t th\u1ebf k\u1ef7 n\u00e0y, t\u1eebng cung c\u1ea5p cho Ferrari c\u00f4ng ngh\u1ec7 h\u1ed9p s\u1ed1 AMT ti\u00ean ti\u1ebfn nh\u1ea5t, \u0111\u00e3 ph\u1ea3i g\u1ee5c ng\u00e3 tr\u01b0\u1edbc m\u1ed9t \u201cc\u01a1n b\u00e3o ho\u00e0n h\u1ea3o\u201d c\u1ee7a \u200b\u00e1p l\u1ef1c v\u1ec1 thu\u1ebf quan, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang \u0111i\u1ec7n kh\u00ed h\u00f3a b\u1ecb tr\u00ec ho\u00e3n v\u00e0 t\u00ecnh tr\u1ea1ng s\u1eed d\u1ee5ng \u0111\u00f2n b\u1ea9y qu\u00e1 m\u1ee9c c\u1ee7a c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n<\/strong>.
V\u1edbi 45.000 nh\u00e2n vi\u00ean t\u1ea1i 150 c\u01a1 s\u1edf tr\u00ean to\u00e0n c\u1ea7u, ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 Nissan v\u00e0 Stellantis, s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a Marelli kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u2013 \u0111\u00f3 l\u00e0 m\u1ed9t \u200bc\u00f2i b\u00e1o \u0111\u1ed9ng<\/strong>\u00a0\u0111\u1ed1i v\u1edbi to\u00e0n b\u1ed9 ng\u00e0nh ph\u1ee5 t\u00f9ng thay th\u1ebf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ba b\u00e0i h\u1ecdc quan tr\u1ecdng t\u1eeb s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a Marelli<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u200b1. Nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u1ec1 thu\u1ebf quan b\u1ecb ph\u01a1i b\u00e0y<\/strong>
M\u1ee9c thu\u1ebf \u00f4 t\u00f4 25% c\u1ee7a M\u1ef9 \u0111\u00e3 tr\u1edf th\u00e0nh \u201cgi\u1ecdt n\u01b0\u1edbc tr\u00e0n ly\u201d \u0111\u1ed1i v\u1edbi Marelli, ch\u1ee9ng t\u1ecf r\u1eb1ng ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u ng\u00e0nh c\u0169ng kh\u00f4ng th\u1ec3 ch\u1ed1ng ch\u1ecdi \u0111\u01b0\u1ee3c tr\u01b0\u1edbc nh\u1eefng c\u00fa s\u1ed1c \u0111\u1ecba ch\u00ednh tr\u1ecb.
\u200b2. Th\u1ea5t b\u1ea1i trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang \u0111i\u1ec7n kh\u00ed h\u00f3a<\/strong>
Trong khi v\u1eabn b\u00e1m v\u00edu v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c th\u1eddi \u0111\u1ea1i \u0111\u1ed9ng c\u01a1 \u0111\u1ed1t trong, Marelli \u0111\u00e3 b\u1ecf l\u1ee1 cu\u1ed9c c\u00e1ch m\u1ea1ng xe \u0111i\u1ec7n \u2013 m\u1ed9t sai l\u1ea7m m\u00e0 TERZO \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1edd v\u00e0o \u200bC\u00f4ng ngh\u1ec7 T-M OFA<\/strong>\u00a0\u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ec7 th\u1ed1ng ICE v\u00e0 h\u1ec7 th\u1ed1ng hybrid.
\u200b3. Nh\u1eefng c\u1ea1m b\u1eaby trong l\u0129nh v\u1ef1c v\u1ed1n c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n<\/strong>
C\u00e1c th\u01b0\u01a1ng v\u1ee5 s\u00e1p nh\u1eadp v\u1edbi t\u1ef7 l\u1ec7 n\u1ee3 cao c\u1ee7a KKR \u0111\u00e3 kh\u00f4ng \u0111\u1ec3 l\u1ea1i kh\u00f4ng gian cho s\u1ef1 \u0111\u1ed5i m\u1edbi, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi TERZO\u2019s \u200bmi\u1ec5n ph\u00ed gia nh\u1eadp<\/strong>\u00a0m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c khuy\u1ebfn kh\u00edch t\u00e1i \u0111\u1ea7u t\u01b0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Th\u1ef1c tr\u1ea1ng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ee5 t\u00f9ng thay th\u1ebf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1. D\u00e0nh cho c\u00e1c trung t\u00e2m \u0111\u00e0o t\u1ea1o v\u00e0 nh\u00e0 b\u00e1n l\u1ebb<\/strong>:
\u200bChuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u00e0 cung c\u1ea5p linh ki\u1ec7n sang nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p<\/strong>\u2014TERZO\u2019s \u200bCh\u1ea5t l\u1ecfng \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c (OEM)<\/strong>\u00a0gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i xu\u1ed1ng 30%, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.
\u200bT\u1ed1i \u01b0u h\u00f3a chi ph\u00ed t\u1ed3n kho<\/strong>\u2014C\u1ee7a ch\u00fang t\u00f4i \u200bch\u01b0\u01a1ng tr\u00ecnh cung \u1ee9ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/strong>\u00a0gi\u1ea3m chi ph\u00ed t\u1ed3n kho xu\u1ed1ng 18% \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi vi\u1ec7c b\u1ea3o to\u00e0n d\u00f2ng ti\u1ec1n.
\u200b
\u200b2. D\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i<\/strong>:
\u200b\u0110a d\u1ea1ng h\u00f3a ngo\u00e0i c\u00e1c linh ki\u1ec7n truy\u1ec1n th\u1ed1ng<\/strong>\u2014TERZO\u2019s \u200bH\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong>\u00a0d\u1ef1 \u0111o\u00e1n nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh k\u1ecbp ph\u1ea3n \u1ee9ng.
\u200bT\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh linh ho\u1ea1t<\/strong>\u2014C\u00e1c \u0111i\u1ec1u kho\u1ea3n t\u00f9y ch\u1ec9nh c\u1ee7a TERZO gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua nh\u1eefng giai \u0111o\u1ea1n kh\u00f3 kh\u0103n v\u1ec1 d\u00f2ng ti\u1ec1n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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C\u00e1c gi\u1ea3i ph\u00e1p ch\u1ed1ng kh\u1ee7ng ho\u1ea3ng c\u1ee7a TERZO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Trong khi v\u1ee5 ph\u00e1 s\u1ea3n c\u1ee7a Marelli \u0111\u1ec3 l\u1ea1i m\u1ed9t \u201dkho\u1ea3ng tr\u1ed1ng ngu\u1ed3n cung $300B\u201d, TERZO mang l\u1ea1i s\u1ef1 \u1ed5n \u0111\u1ecbnh th\u00f4ng qua:
1. M\u1ea1ng l\u01b0\u1edbi s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u<\/strong>
V\u1edbi c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t t\u1ea1i Ph\u1eadt S\u01a1n, Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 V\u1ec7 Ph\u01b0\u1eddng, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o \u200bc\u00e1c chu\u1ed7i cung \u1ee9ng c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng thu\u1ebf quan<\/strong>.
\u200b2. Danh m\u1ee5c s\u1ea3n ph\u1ea9m s\u1eb5n s\u00e0ng cho t\u01b0\u01a1ng lai<\/strong>
C\u1ee7a ch\u00fang t\u00f4i \u200bD\u1ea7u ATF cho qu\u00e3ng \u0111\u01b0\u1eddng 200.000 d\u1eb7m<\/strong>\u00a0v\u00e0 \u200bch\u1ea5t b\u00f4i tr\u01a1n t\u01b0\u01a1ng th\u00edch v\u1edbi \u0111\u1ed9ng c\u01a1 hybrid<\/strong>\u00a0b\u1ea3o v\u1ec7 tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.
3. M\u00f4 h\u00ecnh kinh doanh l\u1ea5y \u0111\u1ed1i t\u00e1c l\u00e0m trung t\u00e2m<\/strong>
Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a 60%+ v\u00e0 \u200bkh\u00f4ng c\u00f3 r\u00e0o c\u1ea3n v\u1ec1 v\u1ed1n<\/strong>\u00a0gi\u00fap c\u00e1c \u0111\u1ed1i t\u00e1c v\u01b0\u1ee3t qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.
\u201cTh\u1ecb tr\u01b0\u1eddng ph\u1ee5 t\u00f9ng kh\u00f4ng h\u1ec1 suy t\u00e0n \u2013 m\u00e0 \u0111ang ph\u00e1t tri\u1ec3n,\u201d<\/strong>\u00a0Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a TERZO cho bi\u1ebft: \u201dNh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i trong ho\u1ea1t \u0111\u1ed9ng v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00f4ng ngh\u1ec7.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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C\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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1. Ti\u1ebfn h\u00e0nh ki\u1ec3m to\u00e1n chu\u1ed7i cung \u1ee9ng<\/strong>
X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m l\u1ed7i duy nh\u1ea5t trong m\u1ea1ng c\u1ee7a b\u1ea1n.
\u200b2. N\u00e2ng c\u1ea5p l\u00ean c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p<\/strong>
Kh\u00e1m ph\u00e1 TERZO\u2019s \u200bch\u1ea5t l\u1ecfng c\u00f3 th\u1eddi gian tho\u00e1t n\u01b0\u1edbc k\u00e9o d\u00e0i<\/strong>\u00a0\u0111\u1ec3 gi\u1ea3m chi ph\u00ed b\u1ea3o tr\u00ec.
\u200b3. B\u1ea3o \u0111\u1ea3m c\u00e1c tuy\u1ebfn cung \u1ee9ng c\u1ee7a b\u1ea1n<\/strong>
H\u00e3y tham gia c\u00f9ng TERZO\u2019s \u200bm\u1ea1ng l\u01b0\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i<\/strong>\u00a0\u0111\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u01b0u ti\u00ean.
S\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u00e0nh n\u00e0y s\u1ebd kh\u00f4ng th\u1ec3 tr\u00ec ho\u00e3n.<\/strong>\u00a0H\u00e3y h\u1ee3p t\u00e1c v\u1edbi TERZO \u0111\u1ec3 x\u00e2y d\u1ef1ng \u200bm\u00f4 h\u00ecnh kinh doanh ch\u1ed1ng ch\u1ecbu kh\u1ee7ng ho\u1ea3ng<\/strong>.
Kh\u00e1m ph\u00e1 d\u1ea7u b\u00f4i tr\u01a1n TERZO<\/strong> <\/a>|\u00a0Y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 kh\u1ea9n c\u1ea5p<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u200bThe Fall of a Giant: Auto Parts Crisis The recent Chapter 11 bankruptcy filing of \u200bMagneti Marelli, the world’s 7th-largest auto parts supplier, has sent shockwaves through the automotive industry. This century-old company, which once supplied Ferrari with cutting-edge AMT transmission technology, succumbed to a perfect storm of \u200btariff pressures, delayed electrification transition, and private equity overleveraging.With 45,000 employees across 150 global facilities serving clients like Nissan and Stellantis, Marelli’s collapse represents more than a corporate failure – it’s a \u200bwarning siren\u00a0for the entire aftermarket sector. Three Critical Lessons from Marelli’s Downfall \u200b1. Tariff Vulnerabilities ExposedThe 25% U.S. auto tariffs became Marelli’s “last straw,” proving even industry leaders can’t withstand geopolitical shocks.\u200b2. Electrification Transition FailureWhile clinging to combustion-era products, Marelli missed the EV revolution – a mistake TERZO avoids through our \u200bT-M OFA Technology\u00a0that bridges ICE and hybrid systems.\u200b3. Private Equity PitfallsKKR’s debt-heavy mergers left no room for innovation, contrasting with TERZO’s \u200bzero joining fee\u00a0partnership model that encourages reinvestment. The Aftermarket’s New Reality 1. For Workshops & Retailers:\u200bShift from Parts Sellers to Solution Providers\u2014TERZO’s \u200bOEM-certified fluids\u00a0reduce comebacks by 30%, creating sticky customer relationships.\u200bOptimize Inventory Costs\u2014Our \u200bbulk supply program\u00a0cuts inventory expenses by 18% – critical for cash preservation.\u200b\u200b2. For Distributors:\u200bDiversify Beyond Traditional Parts\u2014TERZO’s \u200bAI-driven inventory system\u00a0predicts market shifts before competitors react.\u200bLeverage Flexible Financing\u2014Custom terms from TERZO help navigate cash flow crunches. TERZO’s Crisis-Proof Solutions While Marelli’s bankruptcy leaves a \u200b”$300B supply gap”, TERZO offers stability through:1.\u200bGlobal Manufacturing FootprintWith production bases in Foshan, Shanghai, and Weifang, we ensure \u200btariff-resilient supply chains.\u200b2.Future-Ready Product PortfolioOur \u200b200,000-mile ATF fluid\u00a0and \u200bhybrid-compatible lubricants\u00a0protect against market shifts.3.Partner-Centric Business Model60%+ gross margins and \u200bzero capital barriers\u00a0empower partners to weather market storms.“The aftermarket isn’t dying – it’s evolving,”\u00a0says TERZO’s CEO. \u200b”Winners will be those who combine operational resilience with technological foresight.” Immediate Action Steps 1. Conduct a Supply Chain AuditIdentify single points of failure in your network.\u200b2. Upgrade to Synthetic SolutionsExplore TERZO’s \u200bextended-drain fluids\u00a0to reduce maintenance costs.\u200b3. Secure Your Supply LinesJoin TERZO’s \u200bdistributor network\u00a0for priority allocation.The industry’s transformation won’t wait.\u00a0Partner with TERZO to build your \u200bcrisis-resistant business model.Explore TERZO Lubricant |\u00a0Request Emergency Support<\/p>","protected":false},"author":1,"featured_media":5283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[67],"class_list":["post-5227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights","tag-auto-parts-crisis"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/posts\/5227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/comments?post=5227"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/posts\/5227\/revisions"}],"predecessor-version":[{"id":15748,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/posts\/5227\/revisions\/15748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/media\/5283"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/media?parent=5227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/categories?post=5227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/vn\/wp-json\/wp\/v2\/tags?post=5227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}