Introduction of ORUN Group —— Development Timeline

In 2013, after the company intends to develop its automotive market business, the lubricant sector has become the focus of the company founder. In March of the following year, ORUN contacted with Hong Kong dealers, and started product application testing and comprehensive market research.

In 2014, Foshan ORUN Trading Co., Ltd. was formally established, and started to operate the German Sezbergen lubricant product project in Foshan local sales, becoming the regional distributor in Foshan region.

In 2015, the original Greater China dealer withdrew from the Chinese market, and ORUN directly connected with the German Hansen-Rosenthal Group, and met with the chief person in charge of the company's Asia-Pacific region and reached strategic cooperation, upgrading ORUN Trade from an agent in Foshan to an operation center in Greater China.

In 2016, the first container of goods of Sezbergen brand arrived in Hong Kong, which officially opened the promotion of investment promotion in the national market. In August of the same year, the German headquarters officially authorized ORUN China as the official operator. And in the same, ORUN achieved sales revenue into the tens of millions of clubs and entered Jingdong self-operated platform for online branding construction simultaneously.  

In 2017, the first Tmall official flagship store was officially put into operation, opening online and offline dual drives, and the e-commerce business also officially launched the team operation mode, which preliminarily completed the whole platform e-commerce network construction.

In 2018, the founder team went to the headquarters in Hamburg, Germany, and the Sezbergen lubricant refinery in Salzbergen to investigate and communicate with the German side in depth. The business segment extended from automotive oil products to industrial oil products. In the same year, the first Shanghai Frankfurt Auto Parts Exhibition was held, and German representatives attended the exhibition and conducted in-depth empowerment training for the team.

In 2019, ORUN had an effective dealer network of more than 150+, local store customers of more than 300+, national brand image stores of 1000+, and the total number of national distribution stores of 5000+. It had established long-term cooperative relations with eight Fortune 500 companies including MTU parent company Rolls-Royce Group.

In 2020, the outbreak of the epidemic had hindered domestic business development in many ways, and international shipping had also risen with the tide, posing new challenges to the current operation model.

In 2021, based on the comprehensive consideration of the company's business and the impact of the current international situation, in order to prevent the overall operational risks of the company, we carried out the dual-brand diversified development route and officially launched the overseas business development plan.

In 2022, through nearly a year of market planning preparation, the new brand had made a comprehensive layout from VI design to product planning, and officially entered the market sales. By the end of the year, 38 dealers were completed and our products were sold in 7 overseas countries.

In 2023, the ORUN headquarter building was officially delivered. Immediately, we started the decoration design and completed the concept of the headquarters base.

In 2024, ORUN moved to Guicheng Headquarter office building in Nanhai Central City, Foshan, completing the first decade of basic leap-forward. Shoulder the mission, create the future!  In the future, ORUN will develop in the direction of collectivization, and provide an empowering development platform for all entrepreneurs with the operating philosophy of brand co-creation and sharing together.

Meet for ten years, and then fight the journey!  In the next ten years, based on the quality concept of Italian Lamborghini TERZO millennio, ORUN will use the most core resources to fully build the TERZO brand for global market layout, and provide the most reliable application guarantee for the travel needs of human society!