{"id":6683,"date":"2025-07-12T10:21:48","date_gmt":"2025-07-12T10:21:48","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6683"},"modified":"2026-07-13T12:04:36","modified_gmt":"2026-07-13T04:04:36","slug":"terzo-brand-development-history","status":"publish","type":"post","link":"https:\/\/terzooil.com\/ru\/insights\/terzo-brand-development-history\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 TERZO"},"content":{"rendered":"
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1963 Brand Origin \u00b7 A Legend is Born<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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An Italian engineer develops a dedicated track lubricant codenamed “TERZO” for the Lamborghini 350 GT’s V12 engine, symbolizing “the third decisive force.
TERZO is thus born as a symbol of high-performance sports car lubrication technology, rooted in the core of Italy’s automotive industry\u2014Turin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043e\u0431\u0437\u043e\u0440 \u0431\u0440\u0435\u043d\u0434\u0430 TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1970s-1990s Italian Craftsmanship \u00b7 Technological Maturation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO continues to provide track-grade lubrication solutions for Italian supercar brands.
The “Liquid Titanium-Molybdenum Dual Layer Adsorption Technology” foundation is established, gaining high recognition in various racing events.
Initial certification collaborations with mainstream European OEM manufacturers begin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2000s Product Matrix Expansion \u00b7 Application Field Extension<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Product types exceed 300, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, etc.
Establishes special project collaborations with multiple European supercar brand.
Introduces fully synthetic eco-friendly oils, taking the first step towards sustainable development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"More\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2015 Globalization Strategy Launched<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO, with Italy as its brand origin, builds an international strategic blueprint, formally promoting its full range of lubrication products to global markets.
Brand Logo is uniformly upgraded, with the logo’s visual core representing “the fusion of power and technology,” officially presented to global users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2018 Establishment of ORUN\u00a0Energy in Hong Kong \u00b7 Global Operations Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0ORUN\u00a0(Hong Kong) is established in the international financial center of Hong Kong to coordinate the brand’s international operations.
Builds a global value chain structure integrating European R&D + Chinese Manufacturing + Asia-Pacific Services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Establishment\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategic\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2019 China Market Strategic Deployment \u00b7 Asia-Pacific Center Established<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Leveraging China’s strong industrial manufacturing system, TERZO Lubricants Asia-Pacific Production Center and Warehousing Base are established in South China.
Builds a sales and technical support network covering Central Asia, East Asia, and Southeast Asia.
Launches an upgraded version of “Liquid Titanium-Molybdenum Dual Adsorption Technology,” making its debut at the Pan Delta Super Racing Festival with outstanding performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2021 Outstanding Racing Performance \u00b7 Brand Reputation Enhanced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO lubricants are applied in high-performance supercars like the Audi RS3 LMS TCR, demonstrating exceptional engine performance.
Obtains multiple international OEM certifications and approvals.
Collaborates with racing teams from various countries, propelling the brand into the core circle of racing technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Outstanding\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO-ECO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2022 TERZO-ECO Series Release \u00b7 Embracing Sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Launches the TERZO-ECO energy-saving and environmentally friendly series, meeting the expectations of a new generation of users for low-carbon, long-lasting, and green lubrication.
Products comply with the strictest European and American emission and biodegradability standards, included in the supply catalogs of several European new energy vehicle manufacturers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2023 Accelerated Global Expansion \u00b7 Upgraded Localized Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Entry into Asian, Middle Eastern, African, and South American markets, establishing an agency cooperation network in over 50 countries\/regions.
Launches products customized for local environments, optimizing performance in extreme conditions such as cold start and high-temperature protection.
Brand influence gradually expands into industrial equipment lubrication, large engineering vehicles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Accelerated\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2025 Deepening Social Responsibility \u00b7 Global Philanthropic Initiatives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO actively engages in global philanthropic endeavors. In collaboration with our local partner in Malaysia, we participate in fundraising for the Chinese Chamber of Commerce Education Fund, providing educational support to underprivileged Chinese students in the region. In Tanzania, TERZO, together with its local distributor, launched education and free lunch programs for impoverished children. Looking ahead, TERZO will steadfastly fulfill its Corporate Social Responsibility (CSR), committed to giving back to society, assisting vulnerable groups, promoting educational equity, and contributing to the healthy growth of children.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

1963 Brand Origin \u00b7 A Legend is Born An Italian engineer develops a dedicated track lubricant codenamed “TERZO” for the Lamborghini 350 GT’s V12 engine, symbolizing “the third decisive force.TERZO is thus born as a symbol of high-performance sports car lubrication technology, rooted in the core of Italy’s automotive industry\u2014Turin. Download TERZO Brand Overview 1970s-1990s Italian Craftsmanship \u00b7 Technological Maturation TERZO continues to provide track-grade lubrication solutions for Italian supercar brands.The “Liquid Titanium-Molybdenum Dual Layer Adsorption Technology” foundation is established, gaining high recognition in various racing events.Initial certification collaborations with mainstream European OEM manufacturers begin. 2000s Product Matrix Expansion \u00b7 Application Field Extension Product types exceed 300, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, etc.Establishes special project collaborations with multiple European supercar brand.Introduces fully synthetic eco-friendly oils, taking the first step towards sustainable development. 2015 Globalization Strategy Launched TERZO, with Italy as its brand origin, builds an international strategic blueprint, formally promoting its full range of lubrication products to global markets.Brand Logo is uniformly upgraded, with the logo’s visual core representing “the fusion of power and technology,” officially presented to global users. 2018 Establishment of ORUN\u00a0Energy in Hong Kong \u00b7 Global Operations Hub \u00a0ORUN\u00a0(Hong Kong) is established in the international financial center of Hong Kong to coordinate the brand’s international operations.Builds a global value chain structure integrating European R&D + Chinese Manufacturing + Asia-Pacific Services. 2019 China Market Strategic Deployment \u00b7 Asia-Pacific Center Established Leveraging China’s strong industrial manufacturing system, TERZO Lubricants Asia-Pacific Production Center and Warehousing Base are established in South China.Builds a sales and technical support network covering Central Asia, East Asia, and Southeast Asia.Launches an upgraded version of “Liquid Titanium-Molybdenum Dual Adsorption Technology,” making its debut at the Pan Delta Super Racing Festival with outstanding performance. 2021 Outstanding Racing Performance \u00b7 Brand Reputation Enhanced TERZO lubricants are applied in high-performance supercars like the Audi RS3 LMS TCR, demonstrating exceptional engine performance.Obtains multiple international OEM certifications and approvals.Collaborates with racing teams from various countries, propelling the brand into the core circle of racing technology. 2022 TERZO-ECO Series Release \u00b7 Embracing Sustainability Launches the TERZO-ECO energy-saving and environmentally friendly series, meeting the expectations of a new generation of users for low-carbon, long-lasting, and green lubrication.Products comply with the strictest European and American emission and biodegradability standards, included in the supply catalogs of several European new energy vehicle manufacturers 2023 Accelerated Global Expansion \u00b7 Upgraded Localized Services Entry into Asian, Middle Eastern, African, and South American markets, establishing an agency cooperation network in over 50 countries\/regions.Launches products customized for local environments, optimizing performance in extreme conditions such as cold start and high-temperature protection.Brand influence gradually expands into industrial equipment lubrication, large engineering vehicles. 2025 Deepening Social Responsibility \u00b7 Global Philanthropic Initiatives TERZO actively engages in global philanthropic endeavors. In collaboration with our local partner in Malaysia, we participate in fundraising for the Chinese Chamber of Commerce Education Fund, providing educational support to underprivileged Chinese students in the region. In Tanzania, TERZO, together with its local distributor, launched education and free lunch programs for impoverished children. Looking ahead, TERZO will steadfastly fulfill its Corporate Social Responsibility (CSR), committed to giving back to society, assisting vulnerable groups, promoting educational equity, and contributing to the healthy growth of children.<\/p>","protected":false},"author":1,"featured_media":6481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-terzo-history"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/posts\/6683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"predecessor-version":[{"id":15758,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/posts\/6683\/revisions\/15758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/media\/6481"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/ru\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}