{"id":6639,"date":"2025-07-11T10:09:07","date_gmt":"2025-07-11T10:09:07","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6639"},"modified":"2026-07-13T11:51:31","modified_gmt":"2026-07-13T03:51:31","slug":"terzo-brand-origin-the-passionate-supercar","status":"publish","type":"post","link":"https:\/\/terzooil.com\/pt\/insights\/terzo-brand-origin-the-passionate-supercar\/","title":{"rendered":"Origem da marca TERZO - A capital dos apaixonados por supercarros"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6639\" class=\"elementor elementor-6639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7533c97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7533c97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-230237a e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"230237a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea129f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea129f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1760672 elementor-widget elementor-widget-text-editor\" data-id=\"1760672\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>TERZO \u00e9 origin\u00e1rio de Turim<\/strong>, uma cidade na regi\u00e3o de Piemonte, na It\u00e1lia - a <strong>Local de nascimento dos supercarros europeus<\/strong>. Esse centro vibrante n\u00e3o \u00e9 apenas o lar do renomado grupo automotivo Fiat, mas tamb\u00e9m um ponto de encontro de marcas lend\u00e1rias como Ferrari, Lamborghini e Maserati. Foi exatamente nesse terreno f\u00e9rtil, onde a cultura mec\u00e2nica e a busca pela velocidade se entrela\u00e7am, que nasceu a TERZO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545d5d elementor-widget elementor-widget-button\" data-id=\"9545d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/11\/TERZO-Brand-Overview-2025_.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download da vis\u00e3o geral da marca TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a20f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19a20f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931ab03 elementor-widget elementor-widget-image\" data-id=\"931ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp\" class=\"attachment-full size-full wp-image-6657\" alt=\"TERZO\u2014Connecting Every Drop of Strength in the World\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fa203 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"94fa203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b00d4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b00d4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b160f6 elementor-widget elementor-widget-image\" data-id=\"7b160f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp\" class=\"attachment-full size-full wp-image-6660\" alt=\"In 1963 Lamborghini 350 GT with its V12 EngineInspired an Italian engineer to create a Lubricant Specifically Designed for Race TracksCodenamed TERZO Symbolizes the \u201cThird Decisive Force\u201d that\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3703a02 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3703a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"413c3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 em 1963, quando a Lamborghini lan\u00e7ou seu primeiro carro esportivo GT, o 350 GT, seu motor V12 exigia um lubrificante profissional capaz de suportar temperaturas extremas e altas RPMs. Um engenheiro italiano desenvolveu um \u00f3leo espec\u00edfico para pista <strong>codinome \"TERZO\"<\/strong>simbolizando o <strong>\"terceira for\u00e7a decisiva\"<\/strong> al\u00e9m do combust\u00edvel e do pr\u00f3prio motor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-847e9f5 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"847e9f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7961817 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7961817\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acff5f8 elementor-widget elementor-widget-text-editor\" data-id=\"acff5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esse codinome acabou sendo concedido \u00e0 marca, que evoluiu gradualmente para se tornar uma representante da tecnologia italiana de lubrifica\u00e7\u00e3o de alto desempenho. Sessenta anos depois, <a href=\"http:\/\/terzo-tech.com\" data-type=\"link\" data-id=\"terzo-tech.com\" target=\"_blank\" rel=\"noopener\">TERZO<\/a> \u00e9 orgulhosamente a \u00fanica marca de lubrificantes hom\u00f4nima do carro-conceito Lamborghini Terzo Millennio.<br \/>Atualmente, a TERZO conta com mais de<strong> <a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/\" data-type=\"page\" data-id=\"924\">850 tipos de lubrificantes e graxas<\/a><\/strong>, cobrindo de forma abrangente:<br \/><strong><a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/passenger-car-engine-oil\/\" data-type=\"page\" data-id=\"972\">\u00d3leos para motores de carros de passeio (PCMO)<\/a><\/strong><br \/><strong><a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/commercial-vehicle-engine-oil\/\" data-type=\"page\" data-id=\"1450\">\u00d3leos para motores de ve\u00edculos comerciais (CVMO)<\/a><br \/><a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/transmission-fluid-terzo-manufacturing\/\" data-type=\"page\" data-id=\"1395\">Fluidos de transmiss\u00e3o autom\u00e1tica (ATF\/CVT\/DCT)<\/a><br \/>\u00d3leos para engrenagens<br \/>Fluidos EV para ve\u00edculos el\u00e9tricos de nova energia<br \/><a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/antifreeze-coolant\/\" data-type=\"page\" data-id=\"2990\">Refrigerantes \/ anticongelantes<\/a><br \/><a href=\"https:\/\/terzooil.com\/pt\/product-terzo-manufacturing\/motorcycle-oil\/\" data-type=\"page\" data-id=\"1459\">\u00d3leos para motocicletas (MCO)<\/a><br \/>- Lubrificante industrial (\u00f3leo hidr\u00e1ulico, de engrenagem, de compressor, de eixo, de transfer\u00eancia de calor)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1784075 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1784075\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e99bd elementor-widget elementor-widget-heading\" data-id=\"13e99bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lubrificante e graxa TERZO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4e302 elementor-widget elementor-widget-image\" data-id=\"ad4e302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/More-than-300-types-of-products-covering-passenger-cars-commercial-vehicles-industrial-equipment-motorcycles-and-so-on-1.webp\" title=\"\" alt=\"More than 300 types of products, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, and so on\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaebb2 elementor-widget elementor-widget-text-editor\" data-id=\"2aaebb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nossos produtos s\u00e3o adequados para <strong>ve\u00edculos de alto desempenho<\/strong>, <strong>passageiros di\u00e1rios<\/strong>A empresa \u00e9 respons\u00e1vel pelo desenvolvimento de equipamentos de transporte para servi\u00e7os pesados, maquin\u00e1rio de fabrica\u00e7\u00e3o industrial e novos sistemas de transmiss\u00e3o de energia em todo o mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TERZO originates from Turin, a city in the Piedmont region of Italy\u2014the birthplace of European supercars. This vibrant hub is not only home to the renowned Fiat automotive group but also a gathering place for legendary brands like Ferrari, Lamborghini, and Maserati. It is precisely in this fertile ground, where mechanical culture and the pursuit of speed intertwine, that TERZO was born. Download TERZO Brand Overview As early as 1963, when Lamborghini launched its first GT sports car, the 350 GT, its V12 engine demanded a professional lubricant capable of withstanding extreme temperatures and high RPMs. An Italian engineer developed a track-specific oil codenamed &#8220;TERZO&#8221;, symbolizing the &#8220;third decisive force&#8221; beyond just fuel and the engine itself. This code name was eventually bestowed upon the brand, gradually evolving into a representative of Italian high-performance lubrication technology. Sixty years later, TERZO proudly stands as the only eponymous lubricant brand for the Lamborghini Terzo Millennio concept car.Today, TERZO boasts over 850 types of lubricants and greases, comprehensively covering:Passenger Car Motor Oils (PCMO)Commercial Vehicle Motor Oils (CVMO)Automatic Transmission Fluids (ATF\/CVT\/DCT)Gear OilsEV Fluids for New Energy Electric VehiclesCoolants \/ AntifreezesMotorcycle Oils (MCO)Industrial Lubricants (Hydraulic \/ Gear \/ Compressor \/ Spindle \/ Heat Transfer Oil) TERZO Lubricant and Grease Our products are suitable for high-performance vehicles, daily commuters, heavy-duty transport equipment, industrial manufacturing machinery, and new energy drivetrain systems worldwide.<\/p>","protected":false},"author":1,"featured_media":6658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/posts\/6639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/comments?post=6639"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/posts\/6639\/revisions"}],"predecessor-version":[{"id":15757,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/posts\/6639\/revisions\/15757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/media?parent=6639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/categories?post=6639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/pt\/wp-json\/wp\/v2\/tags?post=6639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}