{"id":6639,"date":"2025-07-11T10:09:07","date_gmt":"2025-07-11T10:09:07","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6639"},"modified":"2026-07-13T11:51:31","modified_gmt":"2026-07-13T03:51:31","slug":"terzo-brand-origin-the-passionate-supercar","status":"publish","type":"post","link":"https:\/\/terzooil.com\/it\/insights\/terzo-brand-origin-the-passionate-supercar\/","title":{"rendered":"Origine del marchio TERZO - La capitale appassionata delle supercar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6639\" class=\"elementor elementor-6639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7533c97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7533c97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-230237a e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"230237a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea129f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea129f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1760672 elementor-widget elementor-widget-text-editor\" data-id=\"1760672\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>TERZO \u00e8 originario di Torino<\/strong>, una citt\u00e0 della regione Piemonte, in Italia. <strong>luogo di nascita delle supercar europee<\/strong>. Questo vivace polo non \u00e8 solo la sede del rinomato gruppo automobilistico Fiat, ma anche un luogo di ritrovo per marchi leggendari come Ferrari, Lamborghini e Maserati. \u00c8 proprio in questo terreno fertile, dove la cultura meccanica e la ricerca della velocit\u00e0 si intrecciano, che \u00e8 nata TERZO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545d5d elementor-widget elementor-widget-button\" data-id=\"9545d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/11\/TERZO-Brand-Overview-2025_.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica la panoramica del marchio TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a20f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19a20f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931ab03 elementor-widget elementor-widget-image\" data-id=\"931ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp\" class=\"attachment-full size-full wp-image-6657\" alt=\"TERZO\u2014Connecting Every Drop of Strength in the World\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fa203 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"94fa203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b00d4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b00d4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b160f6 elementor-widget elementor-widget-image\" data-id=\"7b160f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp\" class=\"attachment-full size-full wp-image-6660\" alt=\"In 1963 Lamborghini 350 GT with its V12 EngineInspired an Italian engineer to create a Lubricant Specifically Designed for Race TracksCodenamed TERZO Symbolizes the \u201cThird Decisive Force\u201d that\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3703a02 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3703a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"413c3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gi\u00e0 nel 1963, quando Lamborghini lanci\u00f2 la sua prima auto sportiva GT, la 350 GT, il suo motore V12 richiedeva un lubrificante professionale in grado di resistere a temperature estreme e ad alti regimi di rotazione. Un ingegnere italiano svilupp\u00f2 un olio specifico per la pista. <strong>nome in codice \u201cTERZO\u201d<\/strong>, che simboleggia il <strong>\u201cterza forza decisiva\u201d<\/strong> al di l\u00e0 del carburante e del motore stesso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-847e9f5 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"847e9f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7961817 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7961817\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acff5f8 elementor-widget elementor-widget-text-editor\" data-id=\"acff5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo nome in codice \u00e8 stato poi attribuito al marchio, che si \u00e8 gradualmente evoluto in un rappresentante della tecnologia italiana di lubrificazione ad alte prestazioni. Sessant'anni dopo, <a href=\"http:\/\/terzo-tech.com\" data-type=\"link\" data-id=\"terzo-tech.com\" target=\"_blank\" rel=\"noopener\">TERZO<\/a> \u00e8 orgoglioso di essere l'unico marchio di lubrificanti omonimo della concept car Lamborghini Terzo Millennio.<br \/>Oggi TERZO vanta oltre<strong> <a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/\" data-type=\"page\" data-id=\"924\">850 tipi di lubrificanti e grassi<\/a><\/strong>, coprendo in modo esaustivo:<br \/><strong><a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/passenger-car-engine-oil\/\" data-type=\"page\" data-id=\"972\">Oli motore per autovetture (PCMO)<\/a><\/strong><br \/><strong><a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/commercial-vehicle-engine-oil\/\" data-type=\"page\" data-id=\"1450\">Oli per veicoli commerciali (CVMO)<\/a><br \/><a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/transmission-fluid-terzo-manufacturing\/\" data-type=\"page\" data-id=\"1395\">Fluidi per trasmissioni automatiche (ATF\/CVT\/DCT)<\/a><br \/>Oli per ingranaggi<br \/>Fluidi EV per veicoli elettrici a nuova energia<br \/><a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/antifreeze-coolant\/\" data-type=\"page\" data-id=\"2990\">Refrigeranti \/ Antigelo<\/a><br \/><a href=\"https:\/\/terzooil.com\/it\/product-terzo-manufacturing\/motorcycle-oil\/\" data-type=\"page\" data-id=\"1459\">Oli per motocicli (MCO)<\/a><br \/>Lubrificanti industriali (olio idraulico \/ per ingranaggi \/ per compressori \/ per mandrini \/ per trasferimento di calore)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1784075 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1784075\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e99bd elementor-widget elementor-widget-heading\" data-id=\"13e99bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lubrificante e grasso TERZO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4e302 elementor-widget elementor-widget-image\" data-id=\"ad4e302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/More-than-300-types-of-products-covering-passenger-cars-commercial-vehicles-industrial-equipment-motorcycles-and-so-on-1.webp\" title=\"\" alt=\"More than 300 types of products, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, and so on\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaebb2 elementor-widget elementor-widget-text-editor\" data-id=\"2aaebb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I nostri prodotti sono adatti per <strong>veicoli ad alte prestazioni<\/strong>, <strong>pendolari giornalieri<\/strong>, attrezzature per il trasporto pesante, macchinari per la produzione industriale e sistemi di trasmissione per le nuove energie in tutto il mondo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TERZO \u00e8 originaria di Torino, una citt\u00e0 della regione Piemonte, luogo di nascita delle supercar europee. Questo vivace centro non \u00e8 solo la sede del rinomato gruppo automobilistico Fiat, ma anche un luogo di ritrovo per marchi leggendari come Ferrari, Lamborghini e Maserati. \u00c8 proprio in questo terreno fertile, dove la cultura meccanica e la ricerca della velocit\u00e0 si intrecciano, che \u00e8 nata TERZO. Download TERZO Panoramica del marchio Gi\u00e0 nel 1963, quando Lamborghini lanci\u00f2 la sua prima auto sportiva GT, la 350 GT, il suo motore V12 richiedeva un lubrificante professionale in grado di resistere a temperature estreme e ad alti regimi di rotazione. Un ingegnere italiano svilupp\u00f2 un olio specifico per la pista con il nome in codice di \"TERZO\", che simboleggiava la \"terza forza decisiva\" oltre al carburante e al motore stesso. Questo nome in codice \u00e8 stato poi attribuito al marchio, che si \u00e8 gradualmente evoluto in un rappresentante della tecnologia italiana di lubrificazione ad alte prestazioni. Sessant'anni dopo, TERZO \u00e8 orgoglioso di essere l'unico marchio di lubrificanti eponimo della concept car Lamborghini Terzo Millennio.Oggi TERZO vanta oltre 850 tipi di lubrificanti e grassi, che coprono in modo completo:Oli per motori di autovetture (PCMO)Oli per motori di veicoli commerciali (CVMO)Fluidi per trasmissioni automatiche (ATF\/CVT\/DCT)Oli per ingranaggiFluidi per veicoli elettrici a nuova energiaRaffreddanti \/ antigeloOli per motocicli (MCO)Lubrificanti industriali (olio idraulico \/ per ingranaggi \/ per compressori \/ per mandrini \/ per il trasferimento di calore) Lubrificanti e grassi TERZO I nostri prodotti sono adatti per veicoli ad alte prestazioni, per i pendolari quotidiani, per i mezzi di trasporto pesanti, per i macchinari di produzione industriale e per i sistemi di trasmissione a nuova energia in tutto il mondo.<\/p>","protected":false},"author":1,"featured_media":6658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/posts\/6639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/comments?post=6639"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/posts\/6639\/revisions"}],"predecessor-version":[{"id":15757,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/posts\/6639\/revisions\/15757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/media?parent=6639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/categories?post=6639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/it\/wp-json\/wp\/v2\/tags?post=6639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}