{"id":6683,"date":"2025-07-12T10:21:48","date_gmt":"2025-07-12T10:21:48","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6683"},"modified":"2026-07-13T12:04:36","modified_gmt":"2026-07-13T04:04:36","slug":"terzo-brand-development-history","status":"publish","type":"post","link":"https:\/\/terzooil.com\/fr\/insights\/terzo-brand-development-history\/","title":{"rendered":"Historique du d\u00e9veloppement de la marque TERZO"},"content":{"rendered":"
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1963 Brand Origin - Une l\u00e9gende est n\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Un ing\u00e9nieur italien met au point un lubrifiant d\u00e9di\u00e9 \u00e0 la piste, baptis\u00e9 \"TERZO\", pour le moteur V12 de la Lamborghini 350 GT, symbolisant \"la troisi\u00e8me force d\u00e9cisive\".
TERZO est donc n\u00e9 comme un symbole de la technologie de lubrification des voitures de sport de haute performance, enracin\u00e9 dans le c\u0153ur de l'industrie automobile italienne - Turin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9charger la pr\u00e9sentation de la marque TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1970-1990 Artisanat italien - Maturation technologique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO continue de fournir des solutions de lubrification de qualit\u00e9 pour les marques italiennes de supercars.
Le fondement de la technologie d'adsorption \u00e0 double couche de titane et de molybd\u00e8ne liquide est \u00e9tabli, ce qui lui vaut une grande reconnaissance lors de diverses courses.
D\u00e9but des collaborations de certification avec les principaux fabricants europ\u00e9ens d'\u00e9quipements d'origine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expansion de la matrice des produits des ann\u00e9es 2000 - Extension du champ d'application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Les types de produits d\u00e9passent les 300, couvrant les voitures particuli\u00e8res, les v\u00e9hicules commerciaux, les \u00e9quipements industriels, les motos, etc.
Mise en place de collaborations sur des projets sp\u00e9ciaux avec plusieurs marques europ\u00e9ennes de supercars.
Introduit des huiles enti\u00e8rement synth\u00e9tiques respectueuses de l'environnement, faisant ainsi le premier pas vers le d\u00e9veloppement durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lancement de la strat\u00e9gie de mondialisation 2015<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO, dont la marque est originaire d'Italie, \u00e9labore un plan strat\u00e9gique international, en promouvant officiellement sa gamme compl\u00e8te de produits de lubrification sur les march\u00e9s mondiaux.
Le logo de la marque est uniform\u00e9ment mis \u00e0 jour, le noyau visuel du logo repr\u00e9sentant \"la fusion de la puissance et de la technologie\", officiellement pr\u00e9sent\u00e9 aux utilisateurs du monde entier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2018 Establishment of ORUN\u00a0Energy in Hong Kong \u00b7 Global Operations Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0ORUN (Hong Kong) est \u00e9tabli dans le centre financier international de Hong Kong pour coordonner les op\u00e9rations internationales de la marque.
Construit une structure de cha\u00eene de valeur mondiale int\u00e9grant la R&D europ\u00e9enne, la fabrication chinoise et les services de l'Asie-Pacifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Establishment\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9ploiement strat\u00e9gique du march\u00e9 chinois en 2019 - Cr\u00e9ation d'un centre Asie-Pacifique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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S'appuyant sur le solide syst\u00e8me de production industrielle de la Chine, le centre de production et la base d'entreposage de TERZO Lubricants pour l'Asie-Pacifique sont \u00e9tablis dans le sud de la Chine.
Mise en place d'un r\u00e9seau de vente et d'assistance technique couvrant l'Asie centrale, l'Asie de l'Est et l'Asie du Sud-Est.
Lancement d'une version am\u00e9lior\u00e9e de la \"Liquid Titanium-Molybdenum Dual Adsorption Technology\", qui a fait ses d\u00e9buts au Pan Delta Super Racing Festival avec des performances exceptionnelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2021 Performances de course exceptionnelles - Am\u00e9lioration de la r\u00e9putation de la marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Les lubrifiants TERZO sont utilis\u00e9s dans des supercars de haute performance comme l'Audi RS3 LMS TCR, d\u00e9montrant des performances moteur exceptionnelles.
Obtention de plusieurs certifications et approbations OEM internationales.
Collabore avec des \u00e9quipes de course de diff\u00e9rents pays, propulsant la marque dans le cercle central de la technologie de course.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2022 Sortie de la s\u00e9rie TERZO-ECO - Embrasser la durabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Lancement de la s\u00e9rie TERZO-ECO \u00e0 \u00e9conomie d'\u00e9nergie et respectueuse de l'environnement, qui r\u00e9pond aux attentes d'une nouvelle g\u00e9n\u00e9ration d'utilisateurs en mati\u00e8re de lubrification \u00e9cologique, durable et \u00e0 faible \u00e9mission de carbone.
Produits conformes aux normes europ\u00e9ennes et am\u00e9ricaines les plus strictes en mati\u00e8re d'\u00e9missions et de biod\u00e9gradabilit\u00e9, inclus dans les catalogues d'approvisionnement de plusieurs constructeurs europ\u00e9ens de v\u00e9hicules \u00e0 \u00e9nergie nouvelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2023 Acc\u00e9l\u00e9ration de l'expansion mondiale - Am\u00e9lioration des services localis\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Entr\u00e9e sur les march\u00e9s d'Asie, du Moyen-Orient, d'Afrique et d'Am\u00e9rique du Sud, avec la mise en place d'un r\u00e9seau de coop\u00e9ration d'agences dans plus de 50 pays\/r\u00e9gions.
Lancement de produits adapt\u00e9s aux environnements locaux, optimisant les performances dans des conditions extr\u00eames telles que le d\u00e9marrage \u00e0 froid et la protection contre les hautes temp\u00e9ratures.
L'influence de la marque s'\u00e9tend progressivement \u00e0 la lubrification des \u00e9quipements industriels et aux v\u00e9hicules de grande taille.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"TERZO\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2025 Approfondir la responsabilit\u00e9 sociale - Initiatives philanthropiques mondiales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TERZO s'engage activement dans des actions philanthropiques \u00e0 l'\u00e9chelle mondiale. En collaboration avec notre partenaire local en Malaisie, nous participons \u00e0 la collecte de fonds pour le Chinese Chamber of Commerce Education Fund, qui apporte un soutien \u00e9ducatif aux \u00e9tudiants chinois d\u00e9favoris\u00e9s de la r\u00e9gion. En Tanzanie, TERZO, en collaboration avec son distributeur local, a lanc\u00e9 des programmes d'\u00e9ducation et de repas gratuits pour les enfants d\u00e9munis. \u00c0 l'avenir, TERZO s'acquittera r\u00e9solument de sa responsabilit\u00e9 sociale d'entreprise (RSE), en s'engageant \u00e0 rendre \u00e0 la soci\u00e9t\u00e9, \u00e0 aider les groupes vuln\u00e9rables, \u00e0 promouvoir l'\u00e9quit\u00e9 en mati\u00e8re d'\u00e9ducation et \u00e0 contribuer \u00e0 la croissance saine des enfants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

1963 Brand Origin \u00b7 A Legend is Born An Italian engineer develops a dedicated track lubricant codenamed “TERZO” for the Lamborghini 350 GT’s V12 engine, symbolizing “the third decisive force.TERZO is thus born as a symbol of high-performance sports car lubrication technology, rooted in the core of Italy’s automotive industry\u2014Turin. Download TERZO Brand Overview 1970s-1990s Italian Craftsmanship \u00b7 Technological Maturation TERZO continues to provide track-grade lubrication solutions for Italian supercar brands.The “Liquid Titanium-Molybdenum Dual Layer Adsorption Technology” foundation is established, gaining high recognition in various racing events.Initial certification collaborations with mainstream European OEM manufacturers begin. 2000s Product Matrix Expansion \u00b7 Application Field Extension Product types exceed 300, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, etc.Establishes special project collaborations with multiple European supercar brand.Introduces fully synthetic eco-friendly oils, taking the first step towards sustainable development. 2015 Globalization Strategy Launched TERZO, with Italy as its brand origin, builds an international strategic blueprint, formally promoting its full range of lubrication products to global markets.Brand Logo is uniformly upgraded, with the logo’s visual core representing “the fusion of power and technology,” officially presented to global users. 2018 Establishment of ORUN\u00a0Energy in Hong Kong \u00b7 Global Operations Hub \u00a0ORUN\u00a0(Hong Kong) is established in the international financial center of Hong Kong to coordinate the brand’s international operations.Builds a global value chain structure integrating European R&D + Chinese Manufacturing + Asia-Pacific Services. 2019 China Market Strategic Deployment \u00b7 Asia-Pacific Center Established Leveraging China’s strong industrial manufacturing system, TERZO Lubricants Asia-Pacific Production Center and Warehousing Base are established in South China.Builds a sales and technical support network covering Central Asia, East Asia, and Southeast Asia.Launches an upgraded version of “Liquid Titanium-Molybdenum Dual Adsorption Technology,” making its debut at the Pan Delta Super Racing Festival with outstanding performance. 2021 Outstanding Racing Performance \u00b7 Brand Reputation Enhanced TERZO lubricants are applied in high-performance supercars like the Audi RS3 LMS TCR, demonstrating exceptional engine performance.Obtains multiple international OEM certifications and approvals.Collaborates with racing teams from various countries, propelling the brand into the core circle of racing technology. 2022 TERZO-ECO Series Release \u00b7 Embracing Sustainability Launches the TERZO-ECO energy-saving and environmentally friendly series, meeting the expectations of a new generation of users for low-carbon, long-lasting, and green lubrication.Products comply with the strictest European and American emission and biodegradability standards, included in the supply catalogs of several European new energy vehicle manufacturers 2023 Accelerated Global Expansion \u00b7 Upgraded Localized Services Entry into Asian, Middle Eastern, African, and South American markets, establishing an agency cooperation network in over 50 countries\/regions.Launches products customized for local environments, optimizing performance in extreme conditions such as cold start and high-temperature protection.Brand influence gradually expands into industrial equipment lubrication, large engineering vehicles. 2025 Deepening Social Responsibility \u00b7 Global Philanthropic Initiatives TERZO actively engages in global philanthropic endeavors. In collaboration with our local partner in Malaysia, we participate in fundraising for the Chinese Chamber of Commerce Education Fund, providing educational support to underprivileged Chinese students in the region. In Tanzania, TERZO, together with its local distributor, launched education and free lunch programs for impoverished children. Looking ahead, TERZO will steadfastly fulfill its Corporate Social Responsibility (CSR), committed to giving back to society, assisting vulnerable groups, promoting educational equity, and contributing to the healthy growth of children.<\/p>","protected":false},"author":1,"featured_media":6481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[103],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-terzo-history"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"predecessor-version":[{"id":15758,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6683\/revisions\/15758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/media\/6481"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}