{"id":6639,"date":"2025-07-11T10:09:07","date_gmt":"2025-07-11T10:09:07","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6639"},"modified":"2026-07-13T11:51:31","modified_gmt":"2026-07-13T03:51:31","slug":"terzo-brand-origin-the-passionate-supercar","status":"publish","type":"post","link":"https:\/\/terzooil.com\/fr\/insights\/terzo-brand-origin-the-passionate-supercar\/","title":{"rendered":"Origine de la marque TERZO - Le capital passionn\u00e9 des supercars"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6639\" class=\"elementor elementor-6639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7533c97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7533c97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-230237a e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"230237a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea129f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea129f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1760672 elementor-widget elementor-widget-text-editor\" data-id=\"1760672\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>TERZO est originaire de Turin<\/strong>, une ville de la r\u00e9gion du Pi\u00e9mont en Italie \u2014 la <strong>berceau des supercars europ\u00e9ennes<\/strong>. Ce p\u00f4le dynamique n'est pas seulement le si\u00e8ge du c\u00e9l\u00e8bre groupe automobile Fiat, mais aussi le lieu de rencontre de marques l\u00e9gendaires telles que Ferrari, Lamborghini et Maserati. C'est pr\u00e9cis\u00e9ment sur ce terreau fertile, o\u00f9 la culture m\u00e9canique et la qu\u00eate de la vitesse s'entrem\u00ealent, que TERZO a vu le jour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545d5d elementor-widget elementor-widget-button\" data-id=\"9545d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/11\/TERZO-Brand-Overview-2025_.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger la pr\u00e9sentation de la marque TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a20f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19a20f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931ab03 elementor-widget elementor-widget-image\" data-id=\"931ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp\" class=\"attachment-full size-full wp-image-6657\" alt=\"TERZO\u2014Connecting Every Drop of Strength in the World\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fa203 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"94fa203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b00d4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b00d4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b160f6 elementor-widget elementor-widget-image\" data-id=\"7b160f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp\" class=\"attachment-full size-full wp-image-6660\" alt=\"In 1963 Lamborghini 350 GT with its V12 EngineInspired an Italian engineer to create a Lubricant Specifically Designed for Race TracksCodenamed TERZO Symbolizes the \u201cThird Decisive Force\u201d that\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3703a02 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3703a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"413c3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e8s 1963, lorsque Lamborghini a lanc\u00e9 sa premi\u00e8re voiture de sport GT, la 350 GT, son moteur V12 n\u00e9cessitait un lubrifiant professionnel capable de r\u00e9sister \u00e0 des temp\u00e9ratures extr\u00eames et \u00e0 des r\u00e9gimes \u00e9lev\u00e9s. Un ing\u00e9nieur italien a mis au point une huile sp\u00e9cialement con\u00e7ue pour la piste <strong>dont le nom de code est \u201c TERZO \u201d<\/strong>, symbolisant le <strong>\u201c troisi\u00e8me force d\u00e9terminante \u201d<\/strong> au-del\u00e0 du simple carburant et du moteur lui-m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-847e9f5 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"847e9f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7961817 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7961817\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acff5f8 elementor-widget elementor-widget-text-editor\" data-id=\"acff5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ce nom de code a finalement \u00e9t\u00e9 donn\u00e9 \u00e0 la marque, qui s'est peu \u00e0 peu impos\u00e9e comme une r\u00e9f\u00e9rence en mati\u00e8re de technologie italienne de lubrification haute performance. Soixante ans plus tard, <a href=\"http:\/\/terzo-tech.com\" data-type=\"link\" data-id=\"terzo-tech.com\" target=\"_blank\" rel=\"noopener\">TERZO<\/a> se distingue fi\u00e8rement comme la seule marque de lubrifiants \u00e9ponyme du concept-car Lamborghini Terzo Millennio.<br \/>Aujourd'hui, TERZO compte plus de<strong> <a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/\" data-type=\"page\" data-id=\"924\">850 types de lubrifiants et de graisses<\/a><\/strong>, couvrant de mani\u00e8re exhaustive :<br \/><strong><a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/passenger-car-engine-oil\/\" data-type=\"page\" data-id=\"972\">Huiles moteur pour voitures particuli\u00e8res (PCMO)<\/a><\/strong><br \/><strong><a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/commercial-vehicle-engine-oil\/\" data-type=\"page\" data-id=\"1450\">Huiles moteur pour v\u00e9hicules utilitaires (CVMO)<\/a><br \/><a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/transmission-fluid-terzo-manufacturing\/\" data-type=\"page\" data-id=\"1395\">Fluides pour transmissions automatiques (ATF\/CVT\/DCT)<\/a><br \/>Huiles pour engrenages<br \/>Fluides pour v\u00e9hicules \u00e9lectriques \u00e0 \u00e9nergie nouvelle<br \/><a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/antifreeze-coolant\/\" data-type=\"page\" data-id=\"2990\">Liquides de refroidissement \/ Antigels<\/a><br \/><a href=\"https:\/\/terzooil.com\/fr\/product-terzo-manufacturing\/motorcycle-oil\/\" data-type=\"page\" data-id=\"1459\">Huiles pour motos (MCO)<\/a><br \/>Lubrifiants industriels (hydrauliques \/ pour engrenages \/ pour compresseurs \/ pour broches \/ huiles de transfert thermique)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1784075 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1784075\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e99bd elementor-widget elementor-widget-heading\" data-id=\"13e99bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lubrifiants et graisses TERZO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4e302 elementor-widget elementor-widget-image\" data-id=\"ad4e302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/More-than-300-types-of-products-covering-passenger-cars-commercial-vehicles-industrial-equipment-motorcycles-and-so-on-1.webp\" title=\"\" alt=\"More than 300 types of products, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, and so on\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaebb2 elementor-widget elementor-widget-text-editor\" data-id=\"2aaebb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nos produits conviennent \u00e0 <strong>v\u00e9hicules hautes performances<\/strong>, <strong>les navetteurs quotidiens<\/strong>, des \u00e9quipements de transport lourds, des machines de fabrication industrielle et des syst\u00e8mes de transmission \u00e0 \u00e9nergie nouvelle \u00e0 l'\u00e9chelle mondiale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TERZO originates from Turin, a city in the Piedmont region of Italy\u2014the birthplace of European supercars. This vibrant hub is not only home to the renowned Fiat automotive group but also a gathering place for legendary brands like Ferrari, Lamborghini, and Maserati. It is precisely in this fertile ground, where mechanical culture and the pursuit of speed intertwine, that TERZO was born. Download TERZO Brand Overview As early as 1963, when Lamborghini launched its first GT sports car, the 350 GT, its V12 engine demanded a professional lubricant capable of withstanding extreme temperatures and high RPMs. An Italian engineer developed a track-specific oil codenamed &#8220;TERZO&#8221;, symbolizing the &#8220;third decisive force&#8221; beyond just fuel and the engine itself. This code name was eventually bestowed upon the brand, gradually evolving into a representative of Italian high-performance lubrication technology. Sixty years later, TERZO proudly stands as the only eponymous lubricant brand for the Lamborghini Terzo Millennio concept car.Today, TERZO boasts over 850 types of lubricants and greases, comprehensively covering:Passenger Car Motor Oils (PCMO)Commercial Vehicle Motor Oils (CVMO)Automatic Transmission Fluids (ATF\/CVT\/DCT)Gear OilsEV Fluids for New Energy Electric VehiclesCoolants \/ AntifreezesMotorcycle Oils (MCO)Industrial Lubricants (Hydraulic \/ Gear \/ Compressor \/ Spindle \/ Heat Transfer Oil) TERZO Lubricant and Grease Our products are suitable for high-performance vehicles, daily commuters, heavy-duty transport equipment, industrial manufacturing machinery, and new energy drivetrain systems worldwide.<\/p>","protected":false},"author":1,"featured_media":6658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/comments?post=6639"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6639\/revisions"}],"predecessor-version":[{"id":15757,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/posts\/6639\/revisions\/15757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/media?parent=6639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/categories?post=6639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/fr\/wp-json\/wp\/v2\/tags?post=6639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}