{"id":6639,"date":"2025-07-11T10:09:07","date_gmt":"2025-07-11T10:09:07","guid":{"rendered":"https:\/\/terzolubricant.com\/?p=6639"},"modified":"2026-07-13T11:51:31","modified_gmt":"2026-07-13T03:51:31","slug":"terzo-brand-origin-the-passionate-supercar","status":"publish","type":"post","link":"https:\/\/terzooil.com\/es\/insights\/terzo-brand-origin-the-passionate-supercar\/","title":{"rendered":"Origen de la marca TERZO--La apasionada capital de los supercoches"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6639\" class=\"elementor elementor-6639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7533c97 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7533c97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-230237a e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"230237a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea129f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea129f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1760672 elementor-widget elementor-widget-text-editor\" data-id=\"1760672\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>TERZO es una marca originaria de Tur\u00edn<\/strong>, una ciudad de la regi\u00f3n italiana del Piamonte\u2014la <strong>cuna de los superdeportivos europeos<\/strong>. Este din\u00e1mico centro no solo es la sede del famoso grupo automovil\u00edstico Fiat, sino tambi\u00e9n un punto de encuentro para marcas legendarias como Ferrari, Lamborghini y Maserati. Es precisamente en este terreno f\u00e9rtil, donde la cultura mec\u00e1nica y la b\u00fasqueda de la velocidad se entrelazan, donde naci\u00f3 TERZO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545d5d elementor-widget elementor-widget-button\" data-id=\"9545d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/11\/TERZO-Brand-Overview-2025_.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar la presentaci\u00f3n general de la marca TERZO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a20f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"19a20f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931ab03 elementor-widget elementor-widget-image\" data-id=\"931ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp\" class=\"attachment-full size-full wp-image-6657\" alt=\"TERZO\u2014Connecting Every Drop of Strength in the World\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/TERZO\u2014Connecting-Every-Drop-of-Strength-in-the-World-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fa203 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"94fa203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b00d4b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b00d4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b160f6 elementor-widget elementor-widget-image\" data-id=\"7b160f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2339\" height=\"1654\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp\" class=\"attachment-full size-full wp-image-6660\" alt=\"In 1963 Lamborghini 350 GT with its V12 EngineInspired an Italian engineer to create a Lubricant Specifically Designed for Race TracksCodenamed TERZO Symbolizes the \u201cThird Decisive Force\u201d that\" srcset=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that.webp 2339w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-300x212.webp 300w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1024x724.webp 1024w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-768x543.webp 768w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-1536x1086.webp 1536w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-2048x1448.webp 2048w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-18x12.webp 18w, https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/In-1963-Lamborghini-350-GT-with-its-V12-EngineInspired-an-Italian-engineer-to-create-a-Lubricant-Specifically-Designed-for-Race-TracksCodenamed-TERZO-Symbolizes-the-Third-Decisive-Force-that-800x566.webp 800w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3703a02 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3703a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"413c3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ya en 1963, cuando Lamborghini lanz\u00f3 su primer deportivo GT, el 350 GT, su motor V12 requer\u00eda un lubricante profesional capaz de soportar temperaturas extremas y altas revoluciones por minuto. Un ingeniero italiano desarroll\u00f3 un aceite espec\u00edfico para circuito <strong>con el nombre en clave \u201cTERZO\u201d<\/strong>, que simboliza el <strong>\u201ctercera fuerza decisiva\u201d<\/strong> m\u00e1s all\u00e1 del combustible y del motor en s\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-847e9f5 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"847e9f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7961817 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7961817\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acff5f8 elementor-widget elementor-widget-text-editor\" data-id=\"acff5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este nombre en clave acab\u00f3 adopt\u00e1ndose como marca y, con el tiempo, se convirti\u00f3 en un referente de la tecnolog\u00eda italiana de lubricaci\u00f3n de alto rendimiento. Sesenta a\u00f1os despu\u00e9s, <a href=\"http:\/\/terzo-tech.com\" data-type=\"link\" data-id=\"terzo-tech.com\" target=\"_blank\" rel=\"noopener\">TERZO<\/a> se enorgullece de ser la \u00fanica marca de lubricantes que lleva el nombre del prototipo Lamborghini Terzo Millennio.<br \/>Hoy en d\u00eda, TERZO cuenta con m\u00e1s de<strong> <a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/\" data-type=\"page\" data-id=\"924\">850 tipos de lubricantes y grasas<\/a><\/strong>, que abarca de manera exhaustiva:<br \/><strong><a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/passenger-car-engine-oil\/\" data-type=\"page\" data-id=\"972\">Aceites para motores de turismos (PCMO)<\/a><\/strong><br \/><strong><a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/commercial-vehicle-engine-oil\/\" data-type=\"page\" data-id=\"1450\">Aceites para motores de veh\u00edculos comerciales (CVMO)<\/a><br \/><a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/transmission-fluid-terzo-manufacturing\/\" data-type=\"page\" data-id=\"1395\">L\u00edquidos para transmisiones autom\u00e1ticas (ATF\/CVT\/DCT)<\/a><br \/>Aceites para engranajes<br \/>L\u00edquidos para veh\u00edculos el\u00e9ctricos de nueva generaci\u00f3n<br \/><a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/antifreeze-coolant\/\" data-type=\"page\" data-id=\"2990\">L\u00edquidos refrigerantes \/ Anticongelantes<\/a><br \/><a href=\"https:\/\/terzooil.com\/es\/product-terzo-manufacturing\/motorcycle-oil\/\" data-type=\"page\" data-id=\"1459\">Aceites para motocicletas (MCO)<\/a><br \/>Lubricantes industriales (hidr\u00e1ulicos \/ para engranajes \/ para compresores \/ para husillos \/ aceites de transferencia de calor)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1784075 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1784075\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e99bd elementor-widget elementor-widget-heading\" data-id=\"13e99bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lubricantes y grasas TERZO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4e302 elementor-widget elementor-widget-image\" data-id=\"ad4e302\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/terzooil.com\/wp-content\/uploads\/2025\/07\/More-than-300-types-of-products-covering-passenger-cars-commercial-vehicles-industrial-equipment-motorcycles-and-so-on-1.webp\" title=\"\" alt=\"More than 300 types of products, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, and so on\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaebb2 elementor-widget elementor-widget-text-editor\" data-id=\"2aaebb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nuestros productos son adecuados para <strong>veh\u00edculos de alto rendimiento<\/strong>, <strong>personas que se desplazan diariamente al trabajo<\/strong>, equipos de transporte de alta resistencia, maquinaria de fabricaci\u00f3n industrial y sistemas de transmisi\u00f3n de nueva energ\u00eda en todo el mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TERZO tiene su origen en Tur\u00edn, una ciudad de la regi\u00f3n italiana del Piamonte \u2014cuna de los superautos europeos\u2014. Este din\u00e1mico centro no solo es la sede del renombrado grupo automotriz Fiat, sino tambi\u00e9n un punto de encuentro para marcas legendarias como Ferrari, Lamborghini y Maserati. Es precisamente en este terreno f\u00e9rtil, donde la cultura mec\u00e1nica y la b\u00fasqueda de la velocidad se entrelazan, donde naci\u00f3 TERZO. Descargue la descripci\u00f3n general de la marca TERZO Ya en 1963, cuando Lamborghini lanz\u00f3 su primer auto deportivo GT, el 350 GT, su motor V12 requer\u00eda un lubricante profesional capaz de soportar temperaturas extremas y altas revoluciones por minuto. Un ingeniero italiano desarroll\u00f3 un aceite espec\u00edfico para pista con el nombre en clave \u201cTERZO\u201d, que simbolizaba la \u201ctercera fuerza decisiva\u201d m\u00e1s all\u00e1 del combustible y del propio motor. Este nombre en clave acab\u00f3 otorg\u00e1ndose a la marca, que evolucion\u00f3 gradualmente hasta convertirse en un referente de la tecnolog\u00eda italiana de lubricaci\u00f3n de alto rendimiento. Sesenta a\u00f1os despu\u00e9s, TERZO se erige con orgullo como la \u00fanica marca de lubricantes que da nombre al auto conceptual Lamborghini Terzo Millennio. Hoy en d\u00eda, TERZO cuenta con m\u00e1s de 850 tipos de lubricantes y grasas, que abarcan de manera integral: Aceites para motores de autos de pasajeros (PCMO) Aceites para motores de veh\u00edculos comerciales (CVMO), fluidos para transmisiones autom\u00e1ticas (ATF\/CVT\/DCT), aceites para engranajes, fluidos para veh\u00edculos el\u00e9ctricos de nueva energ\u00eda (EV), refrigerantes y anticongelantes, aceites para motocicletas (MCO)Lubricantes industriales (hidr\u00e1ulicos \/ para engranajes \/ para compresores \/ para husillos \/ aceites de transferencia de calor) Lubricantes y grasas TERZO Nuestros productos son adecuados para veh\u00edculos de alto rendimiento, veh\u00edculos de uso diario, equipos de transporte de servicio pesado, maquinaria de fabricaci\u00f3n industrial y sistemas de transmisi\u00f3n de nueva energ\u00eda en todo el mundo.<\/p>","protected":false},"author":1,"featured_media":6658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights"],"_links":{"self":[{"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/posts\/6639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/comments?post=6639"}],"version-history":[{"count":1,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/posts\/6639\/revisions"}],"predecessor-version":[{"id":15757,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/posts\/6639\/revisions\/15757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/media\/6658"}],"wp:attachment":[{"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/media?parent=6639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/categories?post=6639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terzooil.com\/es\/wp-json\/wp\/v2\/tags?post=6639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}